Interactive Showroom for Iconic Developments — Aurea Golden Mile
In a competitive property market, standing out requires more than great design—it demands audience engaging. That’s exactly what MAXHUB delivered for Aurea, an interactive showroom for a 45-story luxury mixed-use development by Perennial Holdings and Far East Organization, set to redefine the skyline of Singapore’s Golden Mile.
Aurea Golden Mile: Redefining Urban Luxury
Strategically located along Beach Road, Aurea Golden Mile is an ambitious redevelopment of the former Golden Mile Complex, blending heritage with modernity. This iconic project integrates residential, commercial, and lifestyle components across a soaring 45-story structure. With panoramic views, curated amenities, and a future-ready design philosophy, Aurea sets a new benchmark for luxury living in Singapore’s city centre.
Since its initial launch, Aurea has achieved a take-up rate of approximately 12.2%, with 23units sold out of 188, translating to around 30% of the 78 units released during Phase One. While numbers reflect market interest, what truly drives buyer confidence is the experience behind the sales journey.
Immersive Showroom Experiences That Sell
MAXHUB & Audax partnered with the project team to conceptualize and deliver a fully immersive, interactive showroom—not just as a marketing tool, but as an experiential gateway into the world of Aurea. The space was designed to bridge imagination and reality, allowing prospects to feel, see, and envision their future in the development long before it is built.
Key components included:
- Interactive Flat Panels & Displays – Serving as digital sales kit, combine drone shot flowstate, Interactive 3D model, Virtual Tour and other architectural visualization tool and information to view detail such as facilitates, floor plan, and unit distribution which allowing buyers to engage with it. Prioritizing comfort and safety, the MAXHUB E2 Series is TÜV-certified for Flicker-Free and low Blue Light, ensuring an eye-friendly experience for buyers who take their time exploring. Plus, with SGS and TÜV-certified antibacterial screens, prospects can interact with confidence, discovering Aurea’s vision worry-free.
- 250 m² Immersive LED Wall – Wrapping audiences in panoramic visuals, creating a spatially accurate walkthrough of the property with architecture perspective for visualize the concept.
This multisensory approach helps translate architectural intent into emotional impact, giving buyers the feeling of ownership even before they sign. By placing them within the space — rather than just showing renderings — they gain clarity, confidence, and connection.
The ROI of Visual Storytelling in Real Estate
With high-value investments like Aurea, MAXHUB & Audax do more than decorate —they drive decisions. Immersive technology offers three core advantages for developers:
- Visualization Breeds Confidence – Buyers understand scale, ambiance, and flow through spatial experiences.
- Emotional Connection Increases Conversions – Prospects can picture themselves living in the unit, making the leap from interest to intent.
- Brand Differentiation – Premium visuals reinforce project quality, helping developments stand out in a crowded marketplace.
In the case of Aurea, early interest and unit take-up validate the power of immersive marketing in accelerating buyer commitment—even in a cautious economic climate.
From Vision to Reality: End-to-End Experiential Solutions
At Audax, we provide turnkey visual solutions for real estate projects—interactive showroom combining design, storytelling, and cutting-edge AV tech to bring spaces to life. From concept to completion, our team transforms showrooms into strategic sales tools that connect, convert, and inspire.
Whether you’re launching a landmark development or elevating your brand experience, let us help you create a showroom that not only shows, but sells.
Want to see how this MAXHUB display can fit into your business? Visit our official product page to learn more.
Get in touch for a demo now! sales@audax.com.sg
