Rising 240 metres above Zion Road, Promenade Peak by Allgreen Properties is poised to redefine luxury living in River Valley. As Singapore’s tallest residential-only tower, this 63-storey development commands not only the skyline but also the imagination — with its collection of 596 units spanning 1- to 5-bedroom layouts and penthouses, Promenade Peak has already achieved an impressive 54% take-up rate, with prices reaching up to $3,521 PSF. Slated for TOP in Q4 2029 under a 99-year leasehold, this landmark is more than just a residence — it’s a vision.
To bring this vision to life, the Audax Visuals project team crafted the sales gallery visualised with an immersive, emotionally resonant sales gallery experience — one that speaks not only to the physical height of the building, but also to the aspirations of its future homeowners.
A Sales Gallery that Sells the Dream
In high-value real estate, first impressions matter. At Promenade Peak, we ensured that every visual touchpoint — from the digital to the physical — worked in harmony to engage, inform, and inspire confidence in potential buyers.
Here’s how we brought the story to life:
Dynamic Transparent LED Façade Display
A sleek, high-impact LED installation welcomes visitors with animated visuals that mirror the architectural rhythm of the tower. This seamless blend of media and structure creates an evolving façade that immediately commands attention.
Interactive Projection Mapping
To help prospects better understand the architectural form and site context, we deployed projection mapping that reacts to engagement — showcasing how the building sits within the city fabric and its relationship with the Singapore River.
Architectural Scale Models
Crafted with precision, the main architectural model and a bespoke wooden Masterplan Model offer a tactile way to explore spatial relationships and surrounding context. These physical elements remain essential in grounding the viewer’s understanding and anchoring the premium feel of the project.
Animations & Artist’s Impressions
We produced a suite of high-resolution animations and 3D renderings that vividly bring Promenade Peak to life — showcasing the building’s striking elevation, unblocked river and city views, sky-high amenities, and key architectural features. These visual assets help prospective buyers envision the development concept, explore various unit types, and better understand the spatial layout and lifestyle offering through clear, emotive storytelling.
Why Visual Storytelling Matters in Real Estate Sales
In today’s competitive property landscape, a well-executed showroom is more than a marketing tool — it’s a decision accelerator. With increasing buyer expectations, visual storytelling solutions are crucial to turning interest into intention.
Promenade Peak’s strong launch performance — with over half its units taken up within the initial phase — reinforces this. A thoughtfully designed sales gallery visualised does more than showcase features; it builds trust, fosters imagination, and gives prospects the confidence to commit.
At Audax Visuals, we believe in elevating architecture through narrative-driven design — merging digital innovation with crafted precision. The result? A showroom that not only reflects the ambition of Promenade Peak but helps drive it forward.
Discover more of Audax’s portfolio and explore the full range of offerings. Partner with Audax Visual to bring your vision to life with precision and creativity. Visit Audax’s website to request a demo or connect with our experts! sales@audax.com.sg
