Creating Multisensory Showrooms — Aurea Golden Mile

 

AUREA GOLDEN MILE Multisensory showroom

 

In a competitive property market, standing out requires more than great design—it demands immersive storytelling. —A Multisensory showroom—that’s exactly what Audax Visuals delivered for Aurea, a 45-story luxury mixed-use development by Perennial Holdings and Far East Organization, set to redefine the skyline of Singapore’s Golden Mile.

Aurea Golden Mile: Redefining Urban Luxury

Strategically located along Beach Road, Aurea Golden Mile is an ambitious redevelopment of the former Golden Mile Complex, blending heritage with modernity. This iconic project integrates residential, commercial, and lifestyle components across a soaring 45-story structure. With panoramic views, curated amenities, and a future-ready design philosophy, Aurea sets a new benchmark for luxury living in Singapore’s city centre.

Since its initial launch, Aurea has achieved a take-up rate of approximately 12.2%, with 23 units sold out of 188, translating to around 30% of the 78 units released during Phase One. While numbers reflect market interest, what truly drives buyer confidence is the experience behind the sales journey.

Multisensory showroom LED Wall

Immersive Multisensory Showroom Experiences That Sell

Audax Visuals partnered with the project team to conceptualize and deliver a fully immersive, interactive showroom—not just as a marketing tool, but as an experiential gateway into the world of Aurea. The space was designed to bridge imagination and reality, allowing prospects to feel, see, and envision their future in the development long before it is built.

Key components included:

250 m² Immersive LED Wall

A commanding visual centerpiece that envelops audiences in panoramic, high-resolution imagery, the LED wall delivers a fully immersive and spatially accurate walkthrough of the development. By simulating scale, depth, and perspective, it allows potential buyers to experience the architecture, interior finishes, and overall ambiance of the property in lifelike detail—bridging the gap between concept and reality.

Immersive multiple LED screen for multisensory showroom

Interactive Flat Panels & Displays

Serves as digital sales kit that helps showcase Aurea project concept to envision futuristic. Combine drone shot flowstate, Interactive 3D model, Virtual Tour and other architectural visualization tool and information to view detail such as facilities, floor plan, and unit distribution allowing buyers to engage with.

MAXHUB Interactive Panel

Advanced AV & Control Systems

Seamlessly integrated with a smart control panel, enabling the dynamic management of visual presentations, lighting, and soundscapes to align perfectly with the showroom’s brand narrative.

Content Management System for Multisensory showroom

This multisensory approach helps translate architectural intent into emotional impact, giving buyers the feeling of ownership even before they sign. By placing them within the space—rather than just showing renderings—they gain clarity, confidence, and connection.

The ROI of Visual Storytelling in Real Estate

With high-value investments like Aurea, visuals do more than decorate—they drive decisions. Immersive technology offers three core advantages for developers:

Visualization Breeds Confidence

Buyers understand scale, ambiance, and flow through spatial experiences.

Emotional Connection Increases Conversions

Prospects can picture themselves living in the unit, making the leap from interest to intent.

Brand Differentiation

Premium visuals reinforce project quality, helping developments stand out in a crowded marketplace. In the case of Aurea, early interest and unit take-up validate the power of immersive marketing in accelerating buyer commitment—even in a cautious economic climate.

From Vision to Reality: End-to-End Experiential Solutions 

At Audax Visuals, we provide multisensory showroom visual solutions for real estate projects—combining design, storytelling, and cutting-edge AV tech to bring spaces to life. From concept to completion, our team transforms showrooms into strategic sales tools that connect, convert, and inspire.

Whether you’re launching a landmark development or elevating your brand experience, let us help you create a showroom that not only shows, but sells.

Ready to build your next immersive space?
Explore our website & contact us at sales@audax.com.sg.

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Step Inside NAVA GROVE: The Art of Condo Visualization

Nava Grove visualization-Physical Scale Model

 

 

 

 

 

 

 

 

 

 

Putting Prospect In A Realistic Spatial Experience

At Audax Visual, we are redefining real estate visualization by harnessing the power of high-standard laser cutting and 3D BIM scale model printing. Our precision-crafted scale models bring architectural concepts to life, offering an immersive and realistic spatial experience that allows prospects to fully envision their future homes.

Precision laser-cut BIM scale model

For NAVA GROVE, our advanced laser-cut BIM models provided potential buyers with an unparalleled opportunity to explore the development in tangible detail. By transforming digital blueprints into high-precision physical representations, we helped bridge the gap between concept and reality—allowing buyers to confidently connect with the vision of the project.

Nava Grove project visualization from Audax

Visualization That Drives Sales

The impact of this cutting-edge approach was undeniable. During NAVA GROVE’s launch weekend, over 50% of units were sold—a testament to the power of immersive presentation in enhancing buyer confidence and accelerating decision-making. When prospects can see and interact with a meticulously crafted scale model, their ability to commit to a purchase increases significantly.

Immersive Interactive Scale Model for envision concept

Audax Visual: Pioneering the Future of Real Estate Marketing

As the industry leader in interactive and smart physical scale models, Audax Visual continues to revolutionize real estate marketing. Our expertise in fusing artistry with technological innovation ensures that developers can showcase their projects with unmatched clarity, precision, and impact.

3D BIM Scale Model

Through our commitment to pushing boundaries, we are transforming the way developments are presented—setting new standards in buyer engagement and project visualization.

Discover more of Audax’s portfolio and explore the full range of offerings. Partner with Audax Visual to bring your vision to life with precision and creativity. Visit Audax’s website to request a demo or connect with our experts! sales@audax.com.sg

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One-Stop Solution with Audax Visuals

From Concept to Reality: Your One-Stop Solution for Visual Excellence

27/02/2025

Strong visuals play a key role in shaping how customers perceive and interact with your brand. In Singapore, Audax Visuals is the All-In-One trusted leader in visual technology solutions, backed by years of experience and collaborations across various industries. We combine technology and creativity to help businesses engage their audiences in meaningful and impressive ways. From high-impact LED displays to interactive virtual tours, we provide one-stop solutions that make your brand stand out. Whether you’re showcasing a property, enhancing a retail space, streamlining meeting or creating an unforgettable event experience, we’ve got the tools to bring your vision to life.

Discover how Audax—Your One-Stop Solution—Empowers and supports Your Business Growth.

1. Display Hardware

High-quality displays are essential for attracting attention and delivering messages clearly. As a one-stop solution for visual technology, we’ve worked with brands like Tiffany & Co.’s TRX outlet and SORA Show Gallery, helping them create vibrant, engaging visual setups that immerse customer experience. Besides, we’ve also partner with Icon for digital kiosks like directory in product guides while our conferencing panels also make communication and presentations more interactive and efficient in offices and retail spaces. From large-scale video walls to interactive touchpoints, we provide a comprehensive range of display hardware solutions to create visually engaging environments that leave a lasting impression.

Audax Visuals Display Hardware Covers Four Essential Areas:

LED Displays

Our LED displays include standee, curve surface LED, transparent LED, and transparent LED film with customizable shape and size, we ensure the dynamic solution for businesses looking to captivate your audience and suit your design space. With crystal-clear imagery and vibrant colours, our LED displays provide a high-impact, engaging way to showcase your brand. Whether for storefronts, showroom corporate lobbies, or event spaces, these displays offer exceptional visibility, durability, and versatility, ensuring your message reaches a broader audience with maximum effect.

Advance LED Display for high visibility and engagement

Projection Mapping

Take your visuals to the next level with projection mapping. It allows you to project custom visuals onto any surface, making your ordinary spaces into extraordinary experiences. Ideal for events, real estate showroom, exhibition gallery or even branding activations, projection mapping combines creativity and technology to deliver immersive, engaging and memorable experiences that leave a lasting impression.

Immersive Projection Mapping for experiences

Digital Kiosks: Interactive Signage for Modern Business Needs

Our digital kiosks offer a sleek, interactive way to engage customers, making them an essential component of any one-stop digital signage solution. Whether for wayfinding in corporate offices/malls, informational displays in retail and showroom, digital kiosks offer convenience and efficiency. With customizable features and user-friendly interfaces, they streamline communication, avoid misinformation and enhance customer interactions in any environment.

Interactive Digital Kiosk for product display & guidance

Conferencing Panels: Seamless Collaboration at Your Fingertips

Efficient work-setting in meetings, communication and collaboration with our conferencing panels, designed to support modern workspaces. Whether for boardrooms, meeting rooms, or remote collaboration, these panels offer a range of size and models to suit different scenarios. MAXHUB Interactive Flat Panel ensures the crystal-clear audio and video, intuitive controls, and integration with multiple platforms as a partner of Microsoft Teams Room.

Conference Panel for seamless collaboration

2. Physical Scale Models

Audax Visuals brings your architectural and real estate projects to life with a one-stop solution for precision-crafted scale models. Using high-standard laser cutting and 3D-printed BIM technology, our scale models provide detailed, tangible representations that help buyers visualize designs, layouts, and spatial planning with clarity.

High Standard laser cut Physical Scale Model

3. 3D Visualization

Turn concepts into photorealistic visuals and, transforming blueprints into detailed with 3D rendering technology. Whether for property developments, commercial interiors, or event spaces, our expertise in 3D visualizations helps businesses showcase their vision, provide a clear and immersive preview, enhancing marketing efforts and project approvals.

Impressive 3D Visualize brings vision to life

4. Digital Sales Kit

Empower your sales team with interactive, easy-to-navigate digital presentations. Our digital sales kits streamline comprehensive service with your options of combining drone-shot flow state, interactive 3D models, virtual tours, and other architectural visualization tools and information all in one destination demonstrations with visually appealing content, making pitches more engaging and informative while keeping all essential materials in one place.

Digital Sales Kit for sales present

5. Virtual Tours

Give your customers a way to explore spaces venues remotely with Audax immersive VR technology for virtual tours. These interactive and visualize experiences allow people to view properties, showrooms, or event venues remotely at their convenience, making decision-making easier and faster provide an interactive way to showcase spaces without physical limitations while reducing buyers’ concerns and make them envision ownership.

Virtual Tour

6. Digital Showroom Design

We bring your project to life with our advance visualization technology create stunning and realistic showroom experiences maximizing the appeal for both buyers and investors. Whether for real estate, retail, or corporate settings, we design visually appealing and that captivate your audience.

Digital Showroom Design

7. Drone Photography

Our advance drone tech helps capture breathtaking 360° aerial views that highlight large-scale projects, properties, and events. Drone photography provides high-resolution imagery with unique perspectives, making it an invaluable tool for property marketing, event planner presentations, and promotional content.

Drone Photography

8. Projection Mapping

Audax brings any surface into a dynamic visual storytelling platform blending with sights sounds and visuals. Projection mapping creates immersive brand experiences by turning interiors, event spaces into eye-catching, fantasy displays that create memorable experience to your audiences.

Interactive Projection Mapping

9. Augmented Reality (AR)

Enhance customer engagement with our one-stop AR solution, designed to provide seamless augmented reality experiences through our in-house mobile application. Without additional hardware or complex software, users can explore interactive 3D models, visualize spaces, and experience products in real-time—making it a powerful tool for retail, real estate, and event marketing.

Augmented Reality brings concept to life

As Singapore’s leading one-stop solution for cutting-edge visual technology, Audax Visuals is ready to elevate your brand experience.

Get in touch with us today! Email: sales@audax.com.sg , Visit: www.audax.com.sg

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Projection Mapping: Turn Ideas into Reality

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Latest Technology In Property: Scale Model

Using a scale model to showcase your products helps to enhance the overall idea of your business and what you are trying to sell.

Scale models are commonly used for visualization to provide an exact representation of your proposed ideas, providing a better understanding of your business. This can easily catch your target audience’s attention with a well-polished physical scale model. 

In Audax, we have a group of professionals to transform your ideas and design them into a scale model. Which we often use the scale model in real estate development to showcase housing developments or commercial projects to grab potential buyers and investors’ attention. 

In this blog, we will find out what kind of features we used to design the scale model and what kind of scale model we produced

 

The Benefits

1. High technology integrated 

In Audax, we use the most advanced and current technology to customize interactive programs and smart functions which can improve the overall process of making your desired scale model. 

These tools allow for precise planning and accuracy for your desired scale model design. It also enables adaptability to specific user needs. While the smart functions automate tasks and adjustments based on the data you have given to our team. This ensures that multiple copies of the scale model will be identical, especially useful for industrial or educational purposes. 

Types of software used: 

1. 3D Modeling Software

Using AutoCAD, SolidWorks or Blender allows our designers to visualize concepts in a virtual space to design realistic scale models 

 

2. Computer-Aided Manufacturing (CAM)

CAM allows for precision machining using CNC machines enabling the production of complex designs

 

3. 3D Printing Technology 

Used to produce rapid prototyping which enables quicker revisions of design 

 

2. Highest standard laser cutting machine in the industry

Our team uses the most defined and latest laser-cutting machine to produce precise and repeatable results. Our machine is able to cut various materials with exceptional accuracy, ensuring that every detail is crafted out. 

Using the latest and highest standard laser cutting machine, our team is able to operate and produce the scale model components quickly. Not only that, our machine is able to produce smooth and clean-cut edges for your scale model, able to present it in a professional and polished manner.  

Types of High-Standard laser cutting machines used: 

1. CO2 Laser Cutters 

  • Our team use top-of-the-line OMtech machines for precise cutting of a wide variety of materials such as wood, plastics and paper. 

 

2. Fiber Laser Cutters

  • Fiber lasers are used to cut and engrave metals which opens up more precision manufacturing capabilities for metals

 

3. More defined workmanship:  Focus on precision and realism

Our group of professionals will begin with the design thinking process on how to design your scale model. They use their workmanship to produce precise and realistic scale models based on your inputs of how you want them to be. We are also able to design your scale model to make it more aesthetically pleasing to catch anyone’s attention. 

 

4. High-quality raw material that can last for 3-5 years

We also use the best quality raw materials to ensure that the scale model is able to maintain its structure and appearance over time. This can help to save the need to repair or remake the scale model and be able to place it for display in public settings for a long time. 

Types of High-Quality Raw Materials used: 

1. Woods

  • Our team use woods like walnut, cherry, maple or oak for its durability and aesthetic appeal on the scale model.

 

2. Plastic

  • We also use high-quality plastic like acrylic or polycarbonate for its lightweight and ability to be moulded or cut into intricate shapes. 

 

3. Glass

  • Our team uses glass to display the clarity of the transparent elements of the scale model.

 

Scale Model by Audax

Types of scale models produced

  1. Overall Model
  2. Unit Model
  3. Landscape Model
  4. Facilities Model 
  5. White Model

 

Conclusion

The combination of using high technology integration, industry-standard machinery, precise workmanship, and high-quality materials in creating physical scale models results in accurate, durable, and visually stunning representations. 

Find out more at www.audax.com.sg!

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