Rising 240 metres above Zion Road, Promenade Peak by Allgreen Properties is poised to redefine luxury living in River Valley. As Singapore’s tallest residential-only tower, this 63-storey development commands not only the skyline but also the imagination — with its collection of 596 units spanning 1- to 5-bedroom layouts and penthouses, Promenade Peak has already achieved an impressive 54% take-up rate, with prices reaching up to $3,521 PSF. Slated for TOP in Q4 2029 under a 99-year leasehold, this landmark is more than just a residence — it’s a vision.

To bring this vision to life, the Audax Visuals project team crafted the sales gallery visualised with an immersive, emotionally resonant sales gallery experience — one that speaks not only to the physical height of the building, but also to the aspirations of its future homeowners.

A Sales Gallery that Sells the Dream

In high-value real estate, first impressions matter. At Promenade Peak, we ensured that every visual touchpoint — from the digital to the physical — worked in harmony to engage, inform, and inspire confidence in potential buyers.

Here’s how we brought the story to life:

Dynamic Transparent LED Façade Display

A sleek, high-impact LED installation welcomes visitors with animated visuals that mirror the architectural rhythm of the tower. This seamless blend of media and structure creates an evolving façade that immediately commands attention.

Interactive Projection Mapping

To help prospects better understand the architectural form and site context, we deployed projection mapping that reacts to engagement — showcasing how the building sits within the city fabric and its relationship with the Singapore River.

Architectural Scale Models

Crafted with precision, the main architectural model and a bespoke wooden Masterplan Model offer a tactile way to explore spatial relationships and surrounding context. These physical elements remain essential in grounding the viewer’s understanding and anchoring the premium feel of the project.

Animations & Artist’s Impressions

We produced a suite of high-resolution animations and 3D renderings that vividly bring Promenade Peak to life — showcasing the building’s striking elevation, unblocked river and city views, sky-high amenities, and key architectural features. These visual assets help prospective buyers envision the development concept, explore various unit types, and better understand the spatial layout and lifestyle offering through clear, emotive storytelling.

Why Visual Storytelling Matters in Real Estate Sales

In today’s competitive property landscape, a well-executed showroom is more than a marketing tool — it’s a decision accelerator. With increasing buyer expectations, visual storytelling solutions are crucial to turning interest into intention.

Promenade Peak’s strong launch performance — with over half its units taken up within the initial phase — reinforces this. A thoughtfully designed sales gallery visualised does more than showcase features; it builds trust, fosters imagination, and gives prospects the confidence to commit.

At Audax Visuals, we believe in elevating architecture through narrative-driven design — merging digital innovation with crafted precision. The result? A showroom that not only reflects the ambition of Promenade Peak but helps drive it forward.

Discover more of Audax’s portfolio and explore the full range of offerings. Partner with Audax Visual to bring your vision to life with precision and creativity. Visit Audax’s website to request a demo or connect with our experts! sales@audax.com.sg

Sharing our latest collaboration to elevate property marketing on a landmark project in Singapore’s one-north district—Bloomsbury Residences by Qingjian Realty and Forsea Holdings.

This high-profile launch marks a significant addition to the one-north skyline, blending modern architecture with a lifestyle-centric approach. Backed by two renowned developers, Bloomsbury Residences offers a sophisticated, tech-savvy living environment tailored for professionals, researchers, and families working in Singapore’s innovation hub.

About the Project

Bloomsbury Residences is a 99-year leasehold luxury development located along Media Circle, nestled in the heart of the Mediapolis precinct. It stands as one-north’s largest private residential launch to date, with 358 units across three towers ranging from 15 to 24 storeys. The project offers a wide unit mix—from 2-bedroom to 6-bedroom penthouses—and is designed with over 50 lifestyle amenities including smart-home features, rooftop gardens, pools, and a co-working lounge.

Its location opposite the Wessex estate provides rare unblocked greenery views, setting it apart from typical high-density developments.

Crafting the Sales Gallery Experience

At Audax Visuals, we develop the full visual storytelling experience for Bloomsbury Residences’ sales gallery to elevate property marketing. Scope included:

• Precision-built scale model developed using high-resolution laser cutting and 3D-printed BIM to ensure architectural accuracy.
• Immersive LED animations synchronized with curated architectural walkthroughs.
• High-fidelity renderings and artist impressions to convey the development’s lifestyle potential and spatial qualities.

Our goal was to translate technical design into a captivating narrative—one that informs, engages, and instills buyer confidence.

Strategic Impact

In the highly competitive real estate market, the quality of the showroom experience plays a pivotal role in both perception and conversion. Bloomsbury Residences saw over 25% of its units sold on launch day, highlighting not only market demand but also the importance of effective presentation and engagement tools.

We bridge design and technology to support project launches that stand out in both physical and digital spaces.

 

Bloomsbury Residences exemplifies what happens when thoughtful design meets cutting-edge visual execution. As Singapore continues to evolve as a global innovation hub, developments like this reflect the future of urban luxury—and we’re proud to play a role in shaping how that story is told.

Visits our website, if you’re looking to elevate property marketing your next project with precision visualization and immersive storytelling, the Audax team is ready to collaborate: sales@audax.com.sg.

 

 

In a competitive property market, standing out requires more than great design—it demands immersive storytelling. —A Multisensory showroom—that’s exactly what Audax Visuals delivered for Aurea, a 45-story luxury mixed-use development by Perennial Holdings and Far East Organization, set to redefine the skyline of Singapore’s Golden Mile.

Aurea Golden Mile: Redefining Urban Luxury

Strategically located along Beach Road, Aurea Golden Mile is an ambitious redevelopment of the former Golden Mile Complex, blending heritage with modernity. This iconic project integrates residential, commercial, and lifestyle components across a soaring 45-story structure. With panoramic views, curated amenities, and a future-ready design philosophy, Aurea sets a new benchmark for luxury living in Singapore’s city centre.

Since its initial launch, Aurea has achieved a take-up rate of approximately 12.2%, with 23 units sold out of 188, translating to around 30% of the 78 units released during Phase One. While numbers reflect market interest, what truly drives buyer confidence is the experience behind the sales journey.

Immersive Multisensory Showroom Experiences That Sell

Audax Visuals partnered with the project team to conceptualize and deliver a fully immersive, interactive showroom—not just as a marketing tool, but as an experiential gateway into the world of Aurea. The space was designed to bridge imagination and reality, allowing prospects to feel, see, and envision their future in the development long before it is built.

Key components included:

250 m² Immersive LED Wall

A commanding visual centerpiece that envelops audiences in panoramic, high-resolution imagery, the LED wall delivers a fully immersive and spatially accurate walkthrough of the development. By simulating scale, depth, and perspective, it allows potential buyers to experience the architecture, interior finishes, and overall ambiance of the property in lifelike detail—bridging the gap between concept and reality.

Interactive Flat Panels & Displays

Serves as digital sales kit that helps showcase Aurea project concept to envision futuristic. Combine drone shot flowstate, Interactive 3D model, Virtual Tour and other architectural visualization tool and information to view detail such as facilities, floor plan, and unit distribution allowing buyers to engage with.

Advanced AV & Control Systems

Seamlessly integrated with a smart control panel, enabling the dynamic management of visual presentations, lighting, and soundscapes to align perfectly with the showroom’s brand narrative.

This multisensory approach helps translate architectural intent into emotional impact, giving buyers the feeling of ownership even before they sign. By placing them within the space—rather than just showing renderings—they gain clarity, confidence, and connection.

The ROI of Visual Storytelling in Real Estate

With high-value investments like Aurea, visuals do more than decorate—they drive decisions. Immersive technology offers three core advantages for developers:

Visualization Breeds Confidence

Buyers understand scale, ambiance, and flow through spatial experiences.

Emotional Connection Increases Conversions

Prospects can picture themselves living in the unit, making the leap from interest to intent.

Brand Differentiation

Premium visuals reinforce project quality, helping developments stand out in a crowded marketplace. In the case of Aurea, early interest and unit take-up validate the power of immersive marketing in accelerating buyer commitment—even in a cautious economic climate.

From Vision to Reality: End-to-End Experiential Solutions 

At Audax Visuals, we provide multisensory showroom visual solutions for real estate projects—combining design, storytelling, and cutting-edge AV tech to bring spaces to life. From concept to completion, our team transforms showrooms into strategic sales tools that connect, convert, and inspire.

Whether you’re launching a landmark development or elevating your brand experience, let us help you create a showroom that not only shows, but sells.

Ready to build your next immersive space?
Explore our website & contact us at sales@audax.com.sg.